Designing a Collector Preview Platform for Art Fairs

Product Designer — concept, UX/UI, interaction design, and high-fidelity screens.

Collector experience, artwork detail pages, gallery dashboard, collector management, and information hierarchy for time-sensitive fair workflows.

Concept project

This concept project explores how a digital platform could support galleries and collectors during the fast-paced environment of an art fair. In many cases, artwork information, collector interest, and availability are still managed across PDFs, spreadsheets, and email threads.

Drawing on my experience in the art world, I designed a platform that supports both presentation and operations: a calm collector-facing preview environment, alongside tools that help gallery teams manage artworks, availability, and enquiries more clearly.

• Designed a private collector preview flow with clearer browsing and saved artworks
• Structured artwork pages so critical information appears first and deeper context sits behind tabs
• Created a gallery dashboard to manage artworks, statuses, and collector interest more efficiently

The project demonstrates how digital product design can support the art fair sales process while respecting the visual, relational, and context-sensitive nature of the art world.

This case study brought together my gallery experience and product design practice. It reminded me that good tools in cultural contexts need to do more than function well — they also need to feel appropriate to the pace, tone, and sensitivities of the domain they serve.